Short Course Description:
            Marketing research, engineering product development, and entrepreneurship are usually taught as separate topics, in separate courses, with minimal overlap. However, the need for a new breed of engineers (making sound technical decisions balanced by business considerations) requires the integration and fusion of these three streams into a single course providing engineers with a systems (i.e. holistic) perspective. Developing a product without understanding customer needs or how to bring it to market can be a futile engineering exercise. Alternatively, launching a company without an effective product development process is often disastrous.

This class provides students with a holistic perspective for the development of complex engineered systems/products, including design, analysis and management. Topics covered include marketing research, product development, integrated system/subsystem/component design, production planning, manufacturing strategy, supply chain management, innovation, and entrepreneurship. (3 credit hrs).

Prerequisite: Senior or graduate standing in the College of Engineering or Business.

 Course Instructor:

Prof. Ali Yassine, 313 Transportation Building, Tel. (217)333-8765, yassine@uiuc.edu

Office Hours: 2:00-3:00 pm Monday & Wednesday

If the above office hours do not suit you, please email me to set up an appointment.

Text:

In addition to the following textbooks, numerous handouts will be distributed in class.

• Required: Ulrich, K. & S. D. Eppinger, Product Design & Development, 4th Edition, Irwin/McGraw-Hill, 2007.

• Optional: Cook, Harry, Design for Six Sigma as Strategic Experimentation, ASQ, Quality Press, Milwaukee, 2005.

                                                                                                            Copies of these books are placed on reserve at the Engineering library

Class participation, Homework & Exams:

• Class readiness and participation will account for 10% of your grade.

• Homework assignments are 10% of grade.

• Midterm project report is 10% of the grade.

• Mid-term project presentation is 5% of the grade.

• The midterm exam will constitute 35% of the grade.

• Final project report is 20% of the grade.

• Final project presentation will be 10% of the grade.

The product is a basic (low end) coffee machine for the college student market. Target cost is about $25.

Project - part 1

Project - part 2

Detailed (tentative) Lecture Schedule --- (updated Oct. 16, 2007)

Reading Material

Arnold, Michael, "Engineer to Entrepreneur: Making the career-Enhancing Transition, "IEEE-USA Today's Engineer, September 2002.

Bahill, T., "What Is Systems Engineering? A Consensus of Senior Systems Engineers,"  http://www.sie.arizona.edu/sysengr/whatis/whatis.html

Hauser, J. and D. Clausing, "The House of Quality," Harvard Business Review, May-Jun. 1988.

Stone, R., and Wood, K., "Development of a Functional Basis for Design," Journal of Mech. Eng., vol. 122, Dec. 2000.

Thomke, S., Holzner, M. and T. Gholami, "The Crash in the Machine," Scientific American, Mar 1999.

Ulrich, Karl, "The role of product architecture in the manufacturing firm" Research Policy vol. 24 1995 pg. 419 - 440.

Robertson, D., Ulrich, K., "Planning for Product Platforms," Sloan Management Review, Summer 1998, pp. 19-31.

Boothroyd, G., and Dewhurst, P. "Product Design for Manufacture and Assembly" Manufacturing Engineering, April 1988 42 - 46.

Ashby, M. and K. Johnson, "The Art of Materials Selection," Materials Today, December 2003.

Taguchi J., & Clausing, D., “Robust Quality,” Harvard Business Review, Jan-Feb 1990.

Kmenta, S., & Ishii, K., "Scenario-Based FMEA Using expected Cost," Journal of mechanical Design 126, 2004.

Browning, T., “Applying the Design Structure Matrix to System Decomposition and Integration problems: A Review and New Directions,” IEEE Transactions on Engineering Management, Vol. 48, No. 3, August 2001.

Batallas, D., Yassine, A., "Information Leaders in Product Development Organizational Networks: Social Network Analysis of the Design Structure Matrix," IEEE Transactions on Engineering Management, Vol. 43, No. 4, Nov. 2006.

Resources for Design and Development